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Topic: Draftfcb

Kmart Hunks Play 'Jingle Bells' With Their Junk in Crazy Christmas Ad

Inside their Joe Boxers

And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via…

Jamaica Tourism's Giant Stress Ball in Times Square Helps New Yorkers Relax

Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an…

Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program

What would Satan do?

Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn't even wait for…

Lee Garfinkel Takes N.Y. CEO Role at Draftfcb

Leaves Havas Worldwide after almost 3 years

Lee Garfinkel is leaving Havas Worldwide after nearly three years to run the New York office of Draftfcb as its new CEO. At Havas Worldwide, Garfinkel was chief creative officer of…

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

Draftfcb, Initiative Win MFS' Global Business

First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

Draftfcb Names N.A. CMO

Chris Shumaker had been Publicis USA CMO

Draftfcb's new CEO Carter Murray has found his North American rainmaker, and it's a familiar face from Murray’s former tour of duty at Publicis: Chris Shumaker, previously chief marketing officer…

Draftfcb Hires New Strategy Chief

Nigel Jones comes from Publicis U.K.

New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency. Murray, who took office this week, has named Nigel Jones, the U.K.…

Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges

Finally beginning after the six-month wait

Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO…

Draftfcb Becomes Fuhu's First Lead Agency

Company makes the Nabi tablet for kids

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for…

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