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Topic: Draftfcb

Interpublic Sees No Revenue Gain Last Year Holding company blames past account losses

Interpublic Group reported no growth in revenue in the fourth quarter and for all of 2012, blaming the “significant impact” of account losses in U.S. operations in 2011 and 2012. Net…

February 22, 2013, 9:46 AM EST

Arnold Lands Del Monte's Milk-Bone Brand Previous agency was Draftfcb

Arnold has landed a place on Del Monte Foods’ agency roster. The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency…

February 20, 2013, 11:53 AM EST

Search for New Draftfcb Boss Takes Hard Road An outsider may be the best bet for realizing the potential of the merger

Draftfcb’s search for a new global CEO has only gotten harder. Since parent company Interpublic Group began seeking candidates late last year, the agency has lost its grip on key brands…

February 12, 2013, 6:15 AM EST

Kmart Expects Final Pitches in Late March Creative Review is Moving Fast

Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…

January 31, 2013, 6:37 PM EST

Draftfcb N.Y. Fills Top Creative Role Recruits agency's Argentina-based Javier Campopiano

The New York office of Draftfcb has named new chief creative officer: Javier Campopiano, who most recently was regional creative director of Draftfcb Latin America. Campopiano, who starts Feb. 4, will…

January 25, 2013, 12:21 PM EST

Soy Sauce: The Movie Kikkoman is ready for its close-up

Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by…

December 10, 2012, 12:00 AM EST

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Fruit of the Loom Selects a New Agency Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

November 29, 2012, 11:26 AM EST

Draftfcb Gets Company on Oreo Wieden gains Super Bowl project after pitch

Wieden + Kennedy’s reputation for creating memorable ads for the Super Bowl didn’t clinch its successful bid to create one for Oreo, but it had to have helped. W+K has been…

November 28, 2012, 12:54 PM EST

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26, 2012, 10:01 AM EDT

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