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Topic: Draftfcb

Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program What would Satan do?

Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn't even wait for…

November 14, 2013, 1:55 PM EST

Lee Garfinkel Takes N.Y. CEO Role at Draftfcb Leaves Havas Worldwide after almost 3 years

Lee Garfinkel is leaving Havas Worldwide after nearly three years to run the New York office of Draftfcb as its new CEO. At Havas Worldwide, Garfinkel was chief creative officer of…

November 13, 2013, 11:00 AM EST

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y. Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

October 14, 2013, 10:05 PM EDT

Draftfcb, Initiative Win MFS' Global Business First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

October 1, 2013, 12:09 PM EDT

Draftfcb Names N.A. CMO Chris Shumaker had been Publicis USA CMO

Draftfcb's new CEO Carter Murray has found his North American rainmaker, and it's a familiar face from Murray’s former tour of duty at Publicis: Chris Shumaker, previously chief marketing officer…

September 26, 2013, 10:00 AM EDT

Draftfcb Hires New Strategy Chief Nigel Jones comes from Publicis U.K.

New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency. Murray, who took office this week, has named Nigel Jones, the U.K.…

September 12, 2013, 11:58 AM EDT

Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges Finally beginning after the six-month wait

Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO…

September 8, 2013, 10:06 PM EDT

Draftfcb Becomes Fuhu's First Lead Agency Company makes the Nabi tablet for kids

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for…

September 4, 2013, 12:46 PM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

SeaWorld Moves Media Account to Initiative Sister shop Draftfcb made the introduction

With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the U.S., including SeaWorld,…

August 7, 2013, 1:28 PM EDT

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