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Topic: Draftfcb

Draftfcb Hires New Strategy Chief Nigel Jones comes from Publicis U.K.

New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency. Murray, who took office this week, has named Nigel Jones, the U.K.…

September 12, 2013, 11:58 AM EDT

Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges Finally beginning after the six-month wait

Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO…

September 8, 2013, 10:06 PM EDT

Draftfcb Becomes Fuhu's First Lead Agency Company makes the Nabi tablet for kids

Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb  as its first lead creative agency. Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for…

September 4, 2013, 12:46 PM EDT

A Creative Agency That Applies Political Tactics to Brands Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

August 22, 2013, 7:05 AM EDT

SeaWorld Moves Media Account to Initiative Sister shop Draftfcb made the introduction

With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the U.S., including SeaWorld,…

August 7, 2013, 1:28 PM EDT

YouTube's 10 Most-Watched Ads in July Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

August 6, 2013, 12:58 PM EDT

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Net Income Declines at Interpublic Group Revenue, however, grew in Q2 and first half

Profits at Interpublic Group declined in the both the second quarter and first half of 2013, despite revenue growth. The company blamed costs associated with new-business efforts and softness in…

July 19, 2013, 8:47 AM EDT

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

July 17, 2013, 9:03 AM EDT

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