Topic: Doug Ray
Type
Agency of the Year: Carat
Landing GM and Macy's catapults Carat into consideration as a major American media shop
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…
Media All-Stars
A dozen of the most talented and innovative media point people for leading brands
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…
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