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Topic: Doritos

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Ad of the Day: Doritos Loves Fake Ads This Time of Year, but Will Hate This One

'Crash the Super Bowl' crashed again

It's supposed to be Doritos' time to shine. But this year, everyone seems to be crashing the brand's "Crash the Super Bowl" contest. First, Newcastle Brown Ale piggybacked on the competition…

One of Doritos' Crash the Super Bowl Finalists Is Just Like This Award-Winning Ad From 2010

Those darned kids!

There's nothing in the Doritos "Crash the Super Bowl" rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original. One of…

Doritos Reveals 10 'Crash the Super Bowl' Ad Finalists

Which one of these will score the coveted TV spot?

Once a year, Doritos hosts the Crash the Super Bowl contest, a chance for independent filmmakers to try their hand at creating a spot for TV advertising's biggest day. After receiving…

Marketers Hope to Score Big With NFL Spots

Here come the Football Ads

Are you ready for some football ads? Fall advertising campaigns are in full swing along with the new football season. As The New York Times reported, many new spots aired on…

Here Is the Game of Thrones Theme Screamed by Goats

Also a sheep

It's always hard to find the best goat scream for the occasion (Doritos devoted a lot of effort to the task). But sometimes, with what sounds like a little bit…

How Do You Find the Right Scream for an Angry Goat in Your Ad?

Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

Sexist Ads Get Recast, With the Men Degraded Instead of the Women

How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

Infographic: Budweiser Wins the Hashtag Super Bowl

Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

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