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Topic: Doritos

Losing Game: Super Bowl Ads and the Mute Button 28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

January 31, 2013, 2:14 PM EST

Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists Lots of animals and kids once again

Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's…

January 7, 2013, 3:29 PM EST

Fast Chat: PepsiCo's Josh Karpf Digital lead riffs on tech startups in Brazil

Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…

October 30, 2012, 4:36 PM EDT

Michael Bay Crashing the Super Bowl With Doritos One winner will work on 'Transformers 4'

Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh annual installment of the brand's "Crash…

September 24, 2012, 9:18 AM EDT

Ad of the Day: Doritos The brand gets all Evel Knievel with its explosive spot for new Jacked chips

Is there any other product as invested in its own awesomeness as Doritos? I sure hope not, because that would probably result in some kind of world war. The brand's latest…

April 20, 2012, 3:52 PM EDT

Doritos Pays Double to 'Crash the Super Bowl' Winners 'Man's Best Friend' and 'Sling Baby' directors each win a cool $1 million

Doritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped…

February 8, 2012, 1:14 PM EST

Here Are Your 5 Doritos 'Crash the Super Bowl' Finalists Time to vote for the least objectionable

Subtly clever, sublimely crafted storytelling that tenderly tickles the funny bone, delights the intellect and pokes gentle fun at our everyday follies and foibles. You'll find none of that among…

January 5, 2012, 11:04 AM EST

Lonely Island Joins Doritos' Crash the Super Bowl Contest Consumers vs. comedians for 2012

Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created…

September 28, 2011, 11:53 AM EDT

Doritos Inventor Dies at 97, Will Be Buried With His Beloved Chips Doesn't this sound like an ad?

Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks,…

September 26, 2011, 3:29 PM EDT

The lesser Doritos flavor must be destroyed

Frito-Lay Canada needs an ending for its new Doritos commercial. The scenario is already set—there are two new flavors, Onion Rings N' Ketchup and Buffalo Wings N' Ranch. But the…

March 2, 2011, 4:21 PM EST

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