Advertisement

Topic: Doritos

Boston Terriers Are the Latest Breed to Get the Star Treatment

Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

Seattle Police Continue Being Awesome by Handing Out 1,000 Bags of Doritos to Stoners

Munchies stunt at Hempfest

Seattle police already had one of the most fascinating and amusing—not to mention relevant and informative—law-enforcement Twitter accounts in the country. But the department demonstrated again this weekend that engaging…

Twitter Vines Get Shared 4x More Than Online Video

Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

The World's Buzziest Brands

Products we can't stop talking about

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…

Taco Bell, Doritos Dominated Super Bowl Social Media

Paul Rudd and Samsung buzzier than Beyoncé and Pepsi

From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

Losing Game: Super Bowl Ads and the Mute Button

28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists

Lots of animals and kids once again

Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's…

Advertisement