Advertisement

Topic: Dmexco

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising

Rishad Tobaccowala says nothing has affected it more

  brightcove.createExperiences(); It's no exaggeration to say Rishad Tobaccowala—chief strategist for Publicis and a member of the Directoire, an internal leadership…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

Zenith talks the challenges in tracking

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated…

How Nestlé and Facebook Work Together as Digital Marketing BFFs

Can the social network become the new Slack?

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group…

Drones Will One Day Solve Traffic Jams, but They Aren't Taking Over Advertising Just Yet

Drone master Frank Wernecke on the future of the industry

  brightcove.createExperiences(); COLOGNE, Germany—Drones have had an almost immediate impact on video production in the last three to five years—saving producers…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company's chief strategy officer, today gave European marketers…

Dmexco's Founder on What's Hot This Year, How the Festival Has Grown and Its Future

Christian Muche discusses the conference in his own words

  brightcove.createExperiences(); COLOGNE, Germany—Dmexco, the annual digital marketing conference and exposition that takes place every September in Cologne, was more or…

The Maker of AdBlock Plus' 'Acceptable Ads' Explains the Most Controversial News at Dmexco

Meet the conference's buzziest and most hated company

  brightcove.createExperiences(); COLOGNE, Germany—Eyeo GmbH, the maker of the popular ad blocker AdBlock Plus, made headlines this week at the Dmexco…

Advertisement
Advertisement