Topic: Directv

DirecTV Turns to Fans for 'Cable Effects' Ad

Satellite TV provider asks public for their stories

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review…

House Subcommittee Sends Reauthorization of Satellite Bill to Full Committee

GOP and Dems worked out differences except on joint sales agreements

With a few tweaks, the House communications and technology subcommittee advanced a bill that reauthorizes the Satellite Television Extension and Localism Act for five years. The bill now goes to…

GSN Greenlights 4 New Series as Advertiser List Grows

Network hints at online originals at its Upfront

Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's…

Broadcasters Quash Proposal to Change Basic Tier Rule [Updated]

Draft bill won't kick broadcasters off

Update: Rep. Greg Walden (R-Ore.), chairman of the communications and technology subcommittee, on Thursday released a discussion draft to reauthorize the law that allows satellite providers to carry distant TV signals…

Bumpy Start for Oscars Live Streaming Initiative

Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal

Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

DirecTV Demands 20 Percent Rate Cut, Then Drops The Weather Channel

Satellite provider plays hardball

With more and more people getting the weather through their phones and computers, DirecTV has decided that The Weather Channel is no longer a worthwhile investment and has dropped the…

DirecTV May Drop The Weather Channel

The Weather Channel plays the public safety card in PR campaign

DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it. The carriage deal between the…

Adweek's Top 5 Commercials of the Week: Jan. 3-10

It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…