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Topic: Directv

Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax

Fledgling news net taps Golf Channel vet

Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20…

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

Renewal of must-have content and exclusive rights required for merger

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the…

AT&T Deal to Buy DirecTV Rocks Telecom, Media Universe

Mega-deal joins Comcast-Time Warner Cable on regulators' docket

The AT&T deal to buy DirecTV is officially only a couple hours old, but it's already shaking up the telecom and media industry and causing consumer groups to fret. Announced shortly…

AT&T in Talks to Acquire DirecTV

$50 billion deal could close within weeks

DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports. Stock…

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet

Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

5 Great Shows You Can’t See on Linear TV

Yes, they're as good as television

If you're promoting or buying programming during this year's Digital Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good—but is it as good as television?" Every…

Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV

Grey's odd new ads

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

DirecTV Turns to Fans for 'Cable Effects' Ad

Satellite TV provider asks public for their stories

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review…

House Subcommittee Sends Reauthorization of Satellite Bill to Full Committee

GOP and Dems worked out differences except on joint sales agreements

With a few tweaks, the House communications and technology subcommittee advanced a bill that reauthorizes the Satellite Television Extension and Localism Act for five years. The bill now goes to…

GSN Greenlights 4 New Series as Advertiser List Grows

Network hints at online originals at its Upfront

Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's…

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