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Topic: Dick's Sporting Goods

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

July 21, 2014, 1:17 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Ad of the Day: Dick's Sporting Goods Scores Again—on the Football Field Another great single-take spot

Pretty much out of nowhere, Dick's Sporting Goods has suddenly been coming up with some of the most impressive sports-related commercials, uh ... I'm going to go with "ever," actually. This…

July 17, 2013, 10:20 AM EDT

Dick's Sporting Goods Makes a Baseball Ad for the Ages Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

March 12, 2013, 7:59 AM EDT

Decision Nears in Dick's Sporting Goods' Review Final pitches took place last week

A handful of contenders in Dick’s Sporting Goods’ search for a creative agency await a decision, following final presentations last week. The finalists include Anomaly, TBWA\Chiat\Day, and Crispin Porter + Bogusky.…

November 30, 2011, 2:07 PM EST

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