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Topic: Dick's Sporting Goods

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Brands' Next Big Celebrity Deals May Be With Social Media Stars

But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Adweek's Top 5 Commercials of the Week: July 18-25

Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes

Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

What Makes a Brand Genius?

A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

Ad of the Day: Dick's Sporting Goods Scores Again—on the Football Field

Another great single-take spot

Pretty much out of nowhere, Dick's Sporting Goods has suddenly been coming up with some of the most impressive sports-related commercials, uh ... I'm going to go with "ever," actually. This…

Dick's Sporting Goods Makes a Baseball Ad for the Ages

Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

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