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Topic: Dick's Sporting Goods

Snapchat's 7 Brand Partners for the Summer Olympics

Walmart, Samsung and others dig in with social ads

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's,…

There's (Literally) a Little Gold in Everyone in Olympic Ad from Dick's Sporting Goods

Great athletes, elemental genesis edition, by Anomaly

Dick's Sporting Goods is going big with its minute-long commercial by Anomaly for the Opening Ceremonies of the Rio Olympics, focusing on the chemical makeup of all life in the…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your Party's Even Over

They'll even cover the shipping fees

It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out…

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

This Holiday Ad for Dick's Sporting Goods May Be the Season's Sweetest Yet

A local coach gets a special gift

Here's a Christmas commercial that's sure to bring a smile to your face. Dick's Sporting Goods has released a minute-long ad, directed by Derek Cianfrance, about a special gift for a…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Brands' Next Big Celebrity Deals May Be With Social Media Stars

But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

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