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Topic: Dick's Sporting Goods

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This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

July 21, 2014, 1:17 PM EDT

Here Are the Most Effective Ads of 2014 (So Far) Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

April 3, 2014, 1:13 PM EDT

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

A Night to Remember: Brand Genius Awards 2013 Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

September 27, 2013, 2:16 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Ad of the Day: Dick's Sporting Goods Scores Again—on the Football Field Another great single-take spot

Pretty much out of nowhere, Dick's Sporting Goods has suddenly been coming up with some of the most impressive sports-related commercials, uh ... I'm going to go with "ever," actually. This…

July 17, 2013, 10:20 AM EDT

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