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Topic: Deutsch L.A.

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

It's bigger than hoverboards and man buns

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.  Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO

She succeeds Chris Brandt, who is leaving the company

Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco…

L.A. Creatives Made These Wonderful, Wacky Pieces of Art to Benefit Homeless Teens

Deutsch's CCO spearheads 100 Pieces fundraiser

Deutsch North America chief creative officer Pete Favat wanted to give back to the Los Angeles community but hoped to get the entire L.A. agency scene in on it, too.…

What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought

Hack the way you work

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

Embracing the 'perfectly imperfect'

Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Can an Ad Agency's Hackathon Approach Help Solve the California Drought?

Deutsch L.A. and USC hope to spark big, workable ideas

California's water problem is getting worse and worse—the drought is in its fourth year—and this weekend advertising and marketing professionals will team up with University of Southern California students to…

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo

Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

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