Topic: Deustch LA

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric

Menu customization, content, payment and more

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched, the fast food giant's revamped website where consumers can customize, order and pay for…

Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night

Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…