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Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

October 20, 2013, 10:39 PM EDT

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

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