Topic: Detroit

Jay Leno Helps Shell Promote Its Annual Fuel Efficiency Challenge

Student contest shifts to Detroit in its 30th year

Seeking to raise the profile of Shell's long-running fuel efficiency challenge for students, MediaCom has turned to Jay Leno, Detroit and NBCUniversal's Today. Leno stars in an ad about the annual…

Todd Grantham Leaves Goodby to Run DDB California

Fills role vacated by Mike Harris in June

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners. Grantham joined Goodby in 1996 and has held a series of…

Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through Detroit

iPad goes on tour with a Chinese band, and facilitates a Motor City bicycle rally

Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools…

Will Whole Foods Dilute the Brand With a Lower Cost Chain?

Pilot stores in Detroit, New Orleans, Chicago

Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to…

Portrait: Cornerstone

The pair behind The Fader magazine created a music/marketing agency

Specs Who Co-CEOs Jon Cohen (l.) and Rob Stone What Marketing and PR agency Where New York offices When it comes to mixing music with marketing, Cornerstone may be king. This summer it created…

Scrap Value

Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

Portrait: Jackson & Partners

After the decline of Detroit, this trio is making a fresh start there—and hoping to bring back jobs

Specs Who From left, partners Randy Easterbrook, Mike Jackson and Gary Topolewski What Marketing and communications agency Where Detroit offices Detroit isn’t the advertising mecca it used to be. Despite that, this summer, Mike…