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Topic: Demand Media

Demand Media Dumps Direct Sales Business

Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

Demand Media Acquires Online Retailer

Company looking to diversify as Web traffic slides

In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million. Society6 is a community of 300,000 artists who sell…

Demand Media's 2-Year-Old Fashion Tips

Once endorsed by Tyra Banks, TypeF is nearly dormant

This is what it looks like when a website dies. Sort of. When TypeF.com launched in March 2011 in partnership with former model Tyra Banks, expectations were high. The site was…

Demand Media Will Explore Splitting Into Two Companies

Move announced alongside strong Q4 results

On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services…

AOL Hires Demand Media Exec

Erika Nardini to serve as portal's liaison with top brands

AOL continues to rejigger its evolving marketing team. The Web company has nabbed industry veteran Erika Nardini, most recently at Demand Media, to assume the new role of vp, head…

Eschewing Celebrities, Demand Media Refocuses

Re-embracing search-driven service content; Q2 shows promise

Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…

Fast Chat: Ask.com CEO Discusses About.com Acquisition

Doug Leeds on the $300 million deal and what's next

The $300 million cash deal made Sunday by Barry Diller's IAC/InteractiveCorp to buy About.com will add some necessary content and authority to IAC's reinvented Ask.com property while making others in…

Hearsay Social Creates Social Marketing Content Exchange

Partners with Thomson Reuters, Tribune, Demand Media

According to Clara Shih, CEO of social marketing firm Hearsay Social, the biggest challenge facing social marketers is content. For the last six months, her company has been working to ease…

Top 10 Predictions for the Looming Facebook IPO

Speculation builds as tech world gears up for public debut

The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…

Does the Web Need Another Tech Site? eHow Says Yes

Demand Media targets social media neophytes with new vertical

With all the technology sites filling the Web with news and reviews, it's hard to imagine that there's room for another. But Demand Media's eHow insists that there is. Set to…

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