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Topic: Deep Focus

Infographic: Gen Z and Millennials Want Different Things From Brands

The younger generation is more tolerant of digital ads

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called…

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

Drones Are Creating Social Video Buzz From Cali to Cannes

Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Agency won the business following a review

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.  Deep Focus will be in charge of all content and brand assets; some…

10 Provocative Tweets About Omnicom-Publicis #Fail

Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

4 Specialty Shops Trying to Make a Native Ad Land Grab

Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

Jay Chiat Awards Show Hands Out Two Grand Prix

72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec

Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

Would Yahoo or Facebook Make a Better Tumblr Parent?

Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

Twitter Drops Music App, Amps Up Media Ambitions

Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

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