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Topic: Deep Focus

Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies

John Reid joins from Wunderman

Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief…

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Execs from Honda, Deep Focus, Assembly and Modi Media explain

  brightcove.createExperiences(); With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many…

Fabio Plays With an Epic Toaster in New I Can't Believe It's Not Butter Ad

The 'UnbelievaBot' can print just about anything

Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter. As you may recall,…

Here's How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

And what it could still do better

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid…

Infographic: Why Millennials Are Losing Interest in Banks

No instant gratification or personalization

Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're…

It Has 7,000 Employees in 175 Offices, but What Is Wunderman?

Agency network looks to define its own brand with new CMO

Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman…

Infographic: Gen Z and Millennials Want Different Things From Brands

The younger generation is more tolerant of digital ads

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called…

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

Drones Are Creating Social Video Buzz From Cali to Cannes

Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Agency won the business following a review

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.  Deep Focus will be in charge of all content and brand assets; some…

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