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Topic: Deep Focus

Drones Are Creating Social Video Buzz From Cali to Cannes Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

June 22, 2014, 7:10 PM EDT

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila Agency won the business following a review

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.  Deep Focus will be in charge of all content and brand assets; some…

May 29, 2014, 1:20 PM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

4 Specialty Shops Trying to Make a Native Ad Land Grab Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

March 10, 2014, 10:02 PM EDT

Jay Chiat Awards Show Hands Out Two Grand Prix 72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

October 29, 2013, 12:50 PM EDT

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Twitter Drops Music App, Amps Up Media Ambitions Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

April 18, 2013, 12:55 PM EDT

Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried Experts say product could kill smartphones, alter marketing landscape for years to come

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since…

February 20, 2013, 6:12 PM EST

Tumblr Debuts Agency Program AKQA, Deep Focus, Ogilvy and Droga5 among initial partners

Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program. Notable…

November 13, 2012, 2:25 PM EST

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