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Topic: deceptive advertising

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Consumer Groups Claim That CarMax's Ads Are Deceptive Urge F.T.C. to investigate

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times. The groups claim that…

June 25, 2014, 12:35 PM EDT

FTC Says 'No Way' to Nissan Frontier-Pushing Dune Buggy Ad Settlement should serve as a wake-up call to creative shops

"Man, no way, are you kidding?" That line of copy, uttered by a tank-topped dude in a Nissan Frontier ad, pretty much sums up the Federal Trade Commission's take on the…

January 23, 2014, 12:00 PM EST

Sprinkle, Eat and Pay Up Big Time: Sensa Sheds $26.5 Million to Settle FTC Charges Sensa is 1 of 4 fad diet products swept up in FTC enforcement sting

Sensa, the heavily advertised weight-loss product that promised dieters all they needed to do to was “sprinkle, eat and lose weight” will pay a hefty $26.5 million to settle charges…

January 7, 2014, 11:00 AM EST

Native Ad Workshop Leaves FTC Perplexed Next enforcement steps unclear

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format. The Federal Trade Commission, which organized the…

December 4, 2013, 9:09 PM EST

IAB Sorts Out Native Ahead of FTC Workshop Suggests one-size-fits-all guidelines won't work

Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The…

December 2, 2013, 11:27 AM EST

Do Ad Messages Have a Credibility Problem? 'Advertising today is a truth-free zone,' Baskin tells ASRC

Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of…

October 1, 2013, 10:38 AM EDT

FTC's Jessica Rich Lays Out Ambitious Ad Enforcement Agenda Talks priorities at Advertising Self-Regulatory Council conference

Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized. She’ll need to be to tackle the ambitious agenda…

September 30, 2013, 11:51 AM EDT

New York Attorney General Uses Fake Yogurt Shop to Crack Down on Fake Online Reviews Sting was the largest enforcement action ever against astroturfing

A fake yogurt shop in Brooklyn, N.Y., was used as the base for the New York attorney general's massive sting against fake online reviews. As a result of the yearlong…

September 24, 2013, 11:31 AM EDT

FTC Continues Crackdown on Auto Ads Ohio, Maryland dealers' prices, discounts bring charges

Too good-to-be-true auto dealer ads drove the Federal Trade Commission to action, charging two dealers in Maryland and Ohio with falsely advertising the cost or discounts for vehicles. The FTC charged…

September 3, 2013, 12:38 PM EDT

Baby App Company Stops Making Educational Claims in Ads Activist childrens' group urges FTC to review Fisher-Price's baby app claims

Baby app developer Open Solutions altered its educational claims for its baby apps five days after the Campaign for a Commercial-Free Childhood filed a complaint with the Federal Trade Commission…

August 14, 2013, 2:34 PM EDT

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