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How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

July 29, 2014, 4:24 PM EDT

5 Agencies Tell Us Why They're at SXSW via Instagram On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

March 7, 2014, 12:59 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

February 25, 2013, 5:26 PM EST

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