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Traditional Publishers Are Struggling as Buying Goes Automated Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

November 17, 2013, 9:50 PM EST

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

AP Hires Mashable Exec to Build Digital Ad Strategy Ken Detlet to expand ad sales team

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its…

February 12, 2013, 11:46 AM EST

Geico TV Ad Spoofs 'Portlandia' Skit Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

January 11, 2013, 10:08 AM EST

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