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Topic: coors light

Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot

72andSunny profiles fashion designer Shezi

Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping…

Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

72andSunny's broader view of the beer's lifestyle marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Coors Light Wants a New Agency to Help It Regain Market Share

After a failed summer campaign, Cavalry loses the business

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors' business, has been in charge of…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light

Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Ad of the Day: Coors Light

The brewer ambushes a summer pool party with the frosty taste of winter

You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get…

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