Topic: coors light

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Coors Light Wants a New Agency to Help It Regain Market Share

After a failed summer campaign, Cavalry loses the business

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors' business, has been in charge of…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light

Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Ad of the Day: Coors Light

The brewer ambushes a summer pool party with the frosty taste of winter

You're hanging out at the pool, just trying to relax on a sunny Florida day and say hi to some foxy babes, and you say to yourself, "Hey, I'll get…

Coors Light Among First to Run Facebook Mobile Ads—via Celtra, Not Facebook

Rich Media Stories on tap

Facebook is apparently poised to get serious about mobile advertising in the near future, as it looks to finally cash in on its whopping audience of 425 million mobile users.…