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Topic: Content

New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

The herd informs Heard's suggestions

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video

Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

The 5 Stages of Louis C.K.'s Amazing Twitter Rant on Evolution

He quickly shows everything that is right and wrong with social media

Today's Louis C.K. rant about how life evolved in the solar system is exactly what Twitter does best, but also a reminder of the platform's flaws. If you weren’t there…

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell

Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

LinkedIn Buys Business Ad Tech Player for $175 Million

Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

Batman's New Favorite Gadget Is a Leica Camera

Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham http://t.co/WPHKLxgBLM pic.twitter.com/p5DEf6fLzJ — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

Vice Almost Landed at 60 Minutes, But Chose HBO

Digital news exec talks TV at PTTOW confab

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered…

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