Content | Adweek Content | Adweek
Advertisement

Topic: Content

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Batman's New Favorite Gadget Is a Leica Camera Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham http://t.co/WPHKLxgBLM pic.twitter.com/p5DEf6fLzJ — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

May 13, 2014, 6:47 PM EDT

Vice Almost Landed at 60 Minutes, But Chose HBO Digital news exec talks TV at PTTOW confab

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered…

May 8, 2014, 6:18 PM EDT

Making Hard Choices for Native’s Survival Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

May 2, 2014, 12:25 PM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

Facebook Just Downgraded 3 Types of Spammy Posts Continues purge of low-quality content

Facebook, in its constant News Feed vigilance, is now going after spam with its latest edict telling page administrators to end shady posting tactics just to expand their reach. This…

April 10, 2014, 5:18 PM EDT

Facebook's Goodfellas Moment Social net shouldn't be mistaken for an ally

So brands, it turns out, are not people after all—at least on Facebook. The social media giant moved last week (and actually has been moving for some time) toward restricting the organic…

March 27, 2014, 5:03 PM EDT

Mindshare Makes David Lang Its Chief Content Officer Comes from the shop's entertainment unit

Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella…

November 24, 2013, 10:02 PM EST

Outbrain Adds $35M in Latest Fundraising Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

October 22, 2013, 6:15 PM EDT

Advertisement