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Topic: Content

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

Content Marketing Is Moving Toward a Zen State of Storytelling

Cycle of engagement created by quality over quantity

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

  brightcove.createExperiences(); As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech…

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

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