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Topic: consumer-packaged goods

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb is less of a priority than you'd think

Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices…

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

Beyond the Grocery Smart Cart, the iBeacon Beckons

New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

Here Are the 2014 Products of the Year

When your shopping cart takes only the best

Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of…

Oscar Mayer Bacon Is No Longer Hiding the Blubber

Rolling with the fat

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly…

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars

Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

Post Cereals Tests Mobile Ads Via State Parks

New apps network has also attracted Jeep and Best Western

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…

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