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Topic: comScore

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

These Home Sites Have Few Users but Offer Millions of Ads One company lists half a billion monthly impressions on AppNexus' exchange

There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture…

October 2, 2013, 12:01 AM EDT

Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters Commission’s quibble benefits ESPN but puts no restrictions on ratings giant

Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition…

September 24, 2013, 6:25 PM EDT

Advertising Week Ramps Up on Native Ads, Data and Second-Screen More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

September 17, 2013, 12:52 AM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

Do Advertisers Have Any Use for Blog Networks? Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

July 8, 2013, 11:16 PM EDT

ComScore Faces Monster Privacy Class Action Lawsuit Plaintiffs could number in the tens of millions

The Seventh Circuit Court of Appeals in Chicago Tuesday paved the way for a privacy class action suit to proceed against comScore. By denying comScore's request to overturn a lower court's…

June 12, 2013, 4:17 PM EDT

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

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