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Topic: comScore

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching? Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…

March 23, 2014, 9:02 PM EDT

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

Study: Facebook Ads Influence Car Shoppers Mid-Funnel Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

January 15, 2014, 9:00 AM EST

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

These Home Sites Have Few Users but Offer Millions of Ads One company lists half a billion monthly impressions on AppNexus' exchange

There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture…

October 2, 2013, 12:01 AM EDT

Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters Commission’s quibble benefits ESPN but puts no restrictions on ratings giant

Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition…

September 24, 2013, 6:25 PM EDT

Advertising Week Ramps Up on Native Ads, Data and Second-Screen More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

September 17, 2013, 12:52 AM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

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