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Topic: Comcast

Comcast Announces a Streaming Video Platform of Its Own

Hopes millennials will watch YouTube videos on TV

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable. Watchable's beta version, which will be advertiser-supported, launched…

How USA’s Mr. Robot Hacked the Problem of Summer TV

The network’s big risk paid off

In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new…

Why NBCU Invested $200 Million in Vox

Old media buying into young, digital publishers 'was inevitable'

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing. The $200 million equity investment will see the two collaborate on digital and video…

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

With New Distribution Deal, Comcast and Discovery Kiss and Make Up

Move past Time Warner Cable battle

To paraphrase Taylor Swift, Discovery Communications and Comcast used to have bad blood, but now they've got mad love.  After bitterly feuding last year over Comcast's attempted $45 billion acquisition of…

Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Nascar got lucky, product placement killed

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and…

This Bites! Sharknado 3 Is Basically Just 2 Hours of Comcast-Branded Content

Starring Xfinity and Universal Studios Florida

There have only been a handful of TV moments that became true social media phenomena, but the original Sharknado certainly qualifies. The Syfy movie premiered with almost no fanfare two summers…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

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