Topic: Collective Digital Studio

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Purina Turns to Collective Digital Studios to Bolster Pet Videos

Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

Mashable Partners With the Collective on Video Production

Web publisher to tap into company's YouTube expertise

Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying…

How Two CW Rejects Became the Masters of Branded Web Video

Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

Dodge Goes Back to High School

Dart to be featured prominently in Video Game High School Web show

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web…