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Topic: Coke Zero

This Production Firm Stays True to Its Storytelling Roots Clients include Nike, Hyundai, Coke Zero and Vitaminwater

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office With one small client, an angel…

February 12, 2014, 10:44 PM EST

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever 100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

November 20, 2013, 2:15 PM EST

Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter Soda debuts social contest for the holidays

They cannot compete with cats, but funky sweaters still go over pretty well on the Internet. With that in mind, Coke Zero wants consumers to tap their inner knitter by…

November 18, 2013, 4:05 PM EST

This Man Is Not Alex Bogusky. And That's OK How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

October 21, 2013, 10:30 PM EDT

Brands Find the Link Between Viral Videos and Vending Machines Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

August 5, 2013, 10:46 PM EDT

Coke Cans Give Spotify Real Estate Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

July 9, 2013, 12:53 PM EDT

Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

Coke Zero Basks in 'Bama Buzz Brand runs biographical TV spot about coach Nick Saban

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…

January 8, 2013, 12:38 PM EST

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