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Topic: Coke Zero

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Thirsty, Indiana?

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather…

Ogilvy N.Y. Wins Coke Zero

New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July

Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

This Production Firm Stays True to Its Storytelling Roots

Clients include Nike, Hyundai, Coke Zero and Vitaminwater

Specs Who Founding partners (from left) Jen Lucero, managing director, and executive creative directors Brien Holman and Jayson Whitmore What Design and production studio Where Los Angeles office With one small client, an angel…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever

100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are…

Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter

Soda debuts social contest for the holidays

They cannot compete with cats, but funky sweaters still go over pretty well on the Internet. With that in mind, Coke Zero wants consumers to tap their inner knitter by…

This Man Is Not Alex Bogusky. And That's OK

How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

Brands Find the Link Between Viral Videos and Vending Machines

Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

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