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Topic: Citi

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

What Brands in Sochi Are Doing for Security May Surprise You On-location marketer reveals preparations and headaches

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them…

February 7, 2014, 12:30 PM EST

Citi Pushes to Be the 'Amazon of Banking' New app, customer-centric ATMs

Citi is straining to break ahead of the financial services pack with user-friendly digital tools aimed at making banking with Citi as easy as shopping with Amazon. The bank chain…

February 6, 2014, 11:37 AM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

HuffPost Live Partners With Citi for First Music Series Weekly live segments will feature emerging artists

As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music. HuffPost Live Music will kick off at 5 p.m.…

October 25, 2013, 8:00 AM EDT

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Citi Concludes Direct Marketing Review Selections end process that began in the spring

The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide,…

November 21, 2012, 12:51 PM EST

Linking Up in Real Life Citi's branded hub on LinkedIn has fostered multiple offline communities

Citi piloted LinkedIn’s first branded community in April, erecting Connect: Professional Women’s Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace.…

November 4, 2012, 11:00 PM EST

Citi Exec: Social Media Is the New Golf Course Frank Eliason riffs on b-to-b and emerging media at Advertising Week

Frank Eliason, Citi's global social media director, teed off a discussion today at Advertising Week IX about how social media can humanize business-to-business sales calls. "Social media is the new golf…

October 3, 2012, 3:52 PM EDT

LinkedIn Adds New Targeting Options 50 brands participating in beta test as of April

Last October LinkedIn announced marketers would be able to post status updates to their company pages. Now the business-minded social network is adding the ability for marketers to pinpoint those…

June 19, 2012, 3:00 AM EDT