Topic: Christmas
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…
In-store shoppers are using their smartphones like never before. So it may come as little surprise that big-box retailers are rolling out a plethora of mobile bells and whistles just…
As anyone who’s ever cracked open an Econ 101 textbook will tell you, there’s something a little goofy happening at the moment in the kids television market. Despite flattened demand…
With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…
Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your…
Campbell-Ewald and Alltel give Chad and the gang the Rankin-Bass treatment in a suite of holiday spots. They're well done and diverting, but the approach seems strangely familiar. Oh right,…
Speaking of the Gap, Jennifer Hudson has given her approval for the retailer to keep her image in its new holiday campaign, despite her recent family tragedy. Hudson was…
