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Topic: Chips Ahoy

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

Chips Ahoy's New Ads Are Really Dumb and Kind of Perfect An irresistible cartoon cookie

Sometimes a little stupid is just right. Chips Ahoy delivers with a series of spots from The Martin Agency featuring an animated cookie prone to minor, entertaining mischief. The 30- and…

March 19, 2014, 11:06 AM EDT

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