Topic: Chips Ahoy

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

Chips Ahoy's New Ads Are Really Dumb and Kind of Perfect

An irresistible cartoon cookie

Sometimes a little stupid is just right. Chips Ahoy delivers with a series of spots from The Martin Agency featuring an animated cookie prone to minor, entertaining mischief. The 30- and…