Topic: Chipotle

Chipotle Dresses Up as Scary Fast-Food Chain Cheapotle for Halloween

Flavor-injected chicken with decorative grill marks, anyone?

Chipotle always has fun on Halloween with its annual Boorito fundraiser—offering a $3 burrito, bowl, salad or tacos from 5 p.m. until closing to those wearing costumes, with proceeds (up…

Jonathan Franzen Just Published His Latest Story on a Chipotle Bag

Get a year's worth of burritos for your 103-character review

A new installment in Chipotle's "Cultivating Thought" campaign—which prints original short stories from successful writers on the sides of its paper bags and cups—has more high culture to go with…

Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Kraft, Sony, Chipotle buy in

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is…

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today,…

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that…

If You're Not at Least Thinking About Branded Content, You're Missing Out

The future of entertainment will also move the sales needle

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

Chipotle's Twitter Got Hacked This Weekend and Pushed Out Some Very Unsavory Stuff

This is not a drill

There's certainly been a social media hacking spree of late. And over the weekend, Chipotle's Twitter feed fell victim to an attack by some despicable and unoriginal ne'er-do-wells. It was only…

Chipotle Is Asking Fans to Write Haikus, and Some of Them Are Truly Impressive

Burritos obviously stir the soul

Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Today, Chipotle is running a social media campaign asking people to…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…