Children's Advertising Review Unit | Adweek Children's Advertising Review Unit | Adweek
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Topic: Children's Advertising Review Unit

Type
Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids You want some fries with that toy?

A new study says McDonald's and Burger King aren't living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like…

August 28, 2013, 5:00 PM EDT

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