Childhood Obesity | Adweek
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Topic: Childhood Obesity

FTC Reports Food Marketing to Children Down 19.5% Commission urges holdout companies and media to self-regulate

Nutrition watchdogs should be pleased. Food companies are spending less money marketing to children and youth, a new Federal Trade Commission report found. Compared to 2006, food marketing targeting 2-…

December 21, 2012, 1:06 PM EST

Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal Or donate proceeds to treat diabetes, obesity, etc.

A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador." In a letter to the pop star, the Center for Science…

December 18, 2012, 3:32 PM EST

Pebbles Boulders, Alpha Bits Now Safer for Children Kids cereals cut the sugar

Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than…

October 23, 2012, 7:29 AM EDT

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

June 18, 2012, 4:08 PM EDT

Big River Takes Fairy-Tale Approach to Childhood Obesity Fable cautions against poor diet choices

Concepted by Richmond, Va., advertising agency Big River and produced by Ringside Creative, this lovely spot for an undisclosed client (purportedly a "large wellness company") tells a cautionary childhood tale…

February 17, 2012, 4:33 PM EST

What Advertisers Can Expect From Washington in 2012 ANA's Liodice and Jaffe predict action on privacy, food advertising regs

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. To find out what lawmakers and regulators might have in…

January 12, 2012, 12:03 AM EST

Fed's Food Guidelines Hit Brick Wall in Year-End Budget Bill Food and beverage advertisers called for cost-benefit analysis

The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012. The Consolidated Appropriations…

December 16, 2011, 12:06 PM EST

Ronald McDonald, Ryan Seacrest of American Idol, and the Coca-Cola Polar Bear
Study: Industry's Found Sneaky Way to Keep Advertising Junk Food to Kids Ads down, but replaced with product placement, authors say

Food and beverage advertisers may have found a handy way to dodge their own guidelines restricting the marketing of junk food to children, according to a new study from the…

August 3, 2011, 10:21 AM EDT

Anti-Obesity Ads Walk Thin Line With Fat Kids

A new anti-obesity initiative from Georgia is drawing cries of "fat shaming" from critics for using overweight children in Web clips and on billboards. The folks behind the ads counter…

May 3, 2011, 9:25 AM EDT

Food Trade Groups Prepare 'Nutrition Keys' Labeling Omnicom shops win consumer education pitch

Soon it’s going to be a lot harder to justify those indulgent product choices at the supermarket. In the coming months, consumers will begin to see new icons on the…

April 14, 2011, 5:55 PM EDT

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