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Topic: Child Welfare

Norway's 12-Year-Old Bride Has a Secret: She's Not Actually Real

But 39,000 other children are forced to marry daily

This Saturday was supposed to be a big day for 12-year-old Thea, as she finally walked down the aisle to marry her 37-year-old fiance. However, the festivities may be hampered…

Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See

'Phone us and we'll help you'

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on…

Ads for Missing Children Placed on '404 Not Found' Web Pages

Clever idea for good cause

The Europeans have found a good use for those otherwise useless "404 Not Found" error pages on websites—they've become a home to ads for missing children. "Across the European Union,…

Horrifying PSA Asks: Are You a Monster When You're Drunk?

Super grim spot for children's charity

Well, here's a lovely bit of emotional carnage for your Friday—a creepy-as-hell PSA from Finnish agency Euro RSCG Helsinki for a charity called Fragile Childhood that shows kids wandering around…

Ireland Bans Powerful Child-Abuse PSA for Baffling, Idiotic Reason

Ad falls afoul of gender rules

Ireland's advertising watchdog has made itself a laughingstock—except nobody's laughing—by banning an anti-child-abuse PSA that was powerful enough to get noticed worldwide. The brutal spot by Ogilvy Dublin, which Adweek…

Fairy Tale Veers Off Course in JWT's Child Trafficking PSA

'Dragons aren't the only monsters'

Here's another one for the freaky files—JWT New York's new PSA for ECPAT-USA (End Child Prostitution and Trafficking). The tagline is, "Dragons aren't the only monsters." In a statement, JWT…

Milly Dowler's Legacy: Child-Safety PSAs in the U.K.

Some people are hearing the name Milly Dowler for the first time today. She's the British schoolgirl who was murdered in 2002 at the age of 13, and whose phone…

Foster-Care Billboards See Lives Turned Upside Down

Drivers in Wisconsin might wonder about the sobriety of the local billboard workers this month, as four dozen outdoor ads across the state now show an upside-down image of an…

Italian child-abuse PSAs truly heartbreaking

McCann Milan is behind these eerie new ads for Casa do Menor in Italy. The print ad (see the full version here) shows a girl covered in hands—a…

French child-porn PSA unmasks tormenters

Putting victims' faces on appeals to fight child pornography is a no-brainer. Taking a different tack, this ad for End Child Pornography And Trafficking (ECPAT) from BETC Euro RSCG, which…

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