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Topic: Chico's

Chico's Shifts Its Media and Digital Business to Zimmerman

Retailer spends over $36 million in media annually

Chico's FAS Inc., which houses brands Chico's, White House Black Market, Boston Proper and Soma, has tapped Zimmerman Advertising to run its media and digital business. The Fort Lauderdale, Fla., shop…

SapientNitro: Major Retailers Lack In-Store Digital Savvy

Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

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