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Topic: Chick-fil-A

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Chicken With a Beef: The Untold Story of Chick-fil-A's Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account.…

Erwin Penland President Resigns After Less Than 3 Months

Joe Saracino headed to Chick-fil-A

Joe Saracino, who was promoted from CMO to president of Erwin Penland in November, announced today that he will resign to accept a top marketing job at Chick-fil-A, which is…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

As Chick-fil-A Heads North, Can It Leave Its Political Baggage Behind?

Some potential ad partners still balk at CEO's gay-marriage stance

Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values.  But as the successful and growing fast-food chain's ambitions extend behind its Southern base, and as…

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

Chick-fil-A Loses Legal Battle to Block 'Eat More Kale' T-shirts

Small business prevails despite similarity to 'Eat Mor Chikin' slogan

Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself…

What's Slaying the All-American Burger?

After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

The True, Steamy Story of the Egg McMuffin

Hockey puck breakfast turns 40

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that…

McDonald's Deal Makes Health Advocates Sick

The controversy behind junk food brands sponsoring the Olympics

Would you like chips—er, fries—with that? McDonald’s is a lead sponsor of the 2012 London Olympics, along with Coca-Cola—and the partnerships have not been without controversy, even though McDonald’s has been…

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