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Topic: Chevrolet

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

September 9, 2013, 10:09 PM EDT

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

July 24, 2013, 2:50 PM EDT

Ad of the Day: Chevrolet's Silverado Isn't Just for Men Anymore A woman, her horse and her truck

The Chevrolet Silverado: Strong enough for a man, but made for a woman, too? For too long, truck commercials have followed the same testosterone-fueled formula, convincing generations of males that owning…

July 22, 2013, 7:28 AM EDT

Impala Launches John Legend Pitch Tied to singer's new release

In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that…

June 20, 2013, 6:19 PM EDT

MRM Chief Kolb Takes Worldgroup Lead on GM Oversees Detroit units

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the…

May 30, 2013, 10:47 AM EDT

Marketers Need to Embrace Peer-to-Peer Activities The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

May 27, 2013, 9:56 PM EDT

Chevy Releases Extended Volt Spot, Now With More Robot Dog Unwrapping the launch ad

This Chevy Volt ad, titled "Silent Anthem," is an extended version of the Volt footage we saw in the "Find New Roads" launch spot in February. Visually, it's interesting, although…

May 23, 2013, 1:07 PM EDT

Layoffs Hit BBDO, Goodby Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

May 16, 2013, 8:26 PM EDT

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