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Topic: Chevrolet

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the…

Fox Sells Out the Super Bowl

In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

Adweek's Top 10 Commercials of the Week

Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial

Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth

New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

Ad of the Day: Chevrolet's Silverado Isn't Just for Men Anymore

A woman, her horse and her truck

The Chevrolet Silverado: Strong enough for a man, but made for a woman, too? For too long, truck commercials have followed the same testosterone-fueled formula, convincing generations of males that owning…

Impala Launches John Legend Pitch

Tied to singer's new release

In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that…

MRM Chief Kolb Takes Worldgroup Lead on GM

Oversees Detroit units

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the…

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