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Topic: Chevrolet

Todd Grantham Leaves Goodby to Run DDB California

Fills role vacated by Mike Harris in June

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners. Grantham joined Goodby in 1996 and has held a series of…

Study: Buick, Chevy See Increase in Consumer Satisfaction

GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win

Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It

Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000

We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

Ellen's Selfie Scores Oscar Gold for Samsung

Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the…

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