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Topic: Chevrolet

Chevy's 'Little Red Corvette' Tribute to Prince Is So Good, It's Running in Print Too

Ad hits several newspapers Friday

Brand tributes to Prince following his death Thursday at age 57 have been hit or miss. But Chevrolet's Corvette tribute was among the best—a lovely minimalist message from a brand…

Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial

Because you can't just Like the Malibu

Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion…

Sam Raimi Just Directed This Mini Horror-Movie Trailer for Chevrolet

Run screaming for these safety features

When we heard that Sam Freakin' Raimi was directing a commercial for Chevrolet that spoofs horror movie tropes, our first thought was, "Hmm, wonder how he's gonna sneak Bruce Campbell…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Chevrolet Took All the Branding Off This Malibu to See What People Really Think of It

Sorry, it's not actually a Lexus

The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.  With cameras…

At CES, General Motors Becomes First Automaker to Livestream on Facebook

Event rolled out the electric Chevy Bolt EV

If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all…

How SNL Alum Ana Gasteyer Is Helping Chevy Market to Moms

Comedians in minivans talking parenting

Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark in broadcast…

Watch People Freak Out About Losing Their Smartphones in Chevy's Latest Prank

Duping people to sell cars

Chevrolet is back at scaring everyday folks, this time threatening to destroy the one thing most Americans can't function without—their smartphones. Building off of its entertaining campaign earlier this year, Chevy…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

'Words alone can't describe' the 2016 Cruze

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something…

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