Cheryl Tiegs | Adweek Cheryl Tiegs | Adweek

Topic: Cheryl Tiegs

The Kardashians Can't Save Sears Famous-name labels used to work well for the retailer

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not. Given all the variables involved, it’s tough to make direct comparisons, but the ads…

September 4, 2013, 10:24 PM EDT