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Topic: Celebritiy endorsements

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

How Hilfiger Exports the Culture of Cool

CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content

Lexus, Crest and JCPenney test social media partnerships

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture…

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video]

Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

Jennifer Garner Returns to TV as Capital One's Newest Spokes-Celebrity

And she won't stand for airline seat rip-offs

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card. The visuals in the two spots, titled “Seats” and “Musical Chairs,” are…

The Other Bieber, Letterman and Zellweger Star in Ads for the Other Amazon

Agency finds people who share its famous-name problem

Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous. Lynda Pearson and Millie Olson co-founded Amazon Advertising,…

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

Cadbury Brings the Joy Yet Again With James Corden's Lip Sync

A 2-minute ad actually worth watching

Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K. actor James Corden, best known as the creator of hit…

TV’s Royal Couple Lives On Thanks to Brand Endorsements

Lucy and Desi are still with us in ads

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the…

Boyz II Men Will Make Love to Your Sweet Old Navy Jeans

'90s R&B icons still have some mile-high moves

Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star…

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