Topic: cause marketing

The Shorty Awards Is Launching a New Show Dedicated to Cause Marketing Campaigns

Now accepting 'social good' entries for winter event

More and more brands are investing in cause marketing efforts—so much so that the social good category was the most entered one at the 2016 Shorty Awards, which recognize great content produced…

5 Global Activists Whose Social Media Posts Will Inspire You to Change the World

Shining a smartphone on issues around the world

Thanks to social media, today we have a nearly endless number of windows into parts of the world we'd normally never see. You just need to know where to look.…

Life After the Ice Bucket: Can the ALS Association Repeat Its Unexpected Viral Success?

Challenge now is what to do next

  brightcove.createExperiences(); Remember that summer when you couldn't sign into Facebook without seeing your neighbor or favorite celebrity dumping a bucket…

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Goodwill found digital outperformed all expectations

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help…

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

Are they up for the challenge?

Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part…

Introducing Adweek's Cause Marketing Report, Mapping the New World of Charitable Giving

Innovative ideas are fueling philanthropy at a rapid pace

It's an exciting and nerve-wracking time to be working in the nonprofit world, which is rapidly being reshaped by technology, generational shifts and emerging cultural priorities. For the iconic organizations that…

Cause Marketing

How Brands Became the Most Powerful Advocates in Today's Battle for LGBT Equality

They're leading the charge for change, but will states concede?

This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents. In addition to being lambasted by LGBT advocates,…

Infographic: A Look at the Millions of Lives Saved and Improved by the Gates Foundation

How $36.7 billion from three donors has made the world a better place

A few years ago, Bill Gates—who, with a personal worth of some $75 billion, remains the wealthiest man on the planet—said something interesting about money: He didn't need it anymore. "Money…

Nonprofits Are Learning That Whisper's Anonymity Can Be a Force for Good

Campaign against bullying shows love can trump hate

Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims. So they designed a powerful campaign around the simple…