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Topic: cause marketing

Consumers Trade Recyclables for Burgers at McDonald's in Sweden

Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

Agencies Increase Focus on Cause Marketing

Young & Rubicam's Inspire practice is latest example

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing…

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

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