Topic: Casey Neistat

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First

Creator makes the case for truer mobile social

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app…

10 Viral Content Creators Who Electrify Fans by the Millions

Playing by their own rules, and winning big

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some,…

Filmmaker Still Getting Paid to Wander the World, This Time in a J. Crew Suit

Casey Neistat carves out a nice niche

Viral filmmaker Casey Neistat continues to milk brand marketers for a personal travel allowance in his new clip for J. Crew's Ludlow Traveler suit, which he wears around the globe…

Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery

Walter Mitty promo budget buys 10,000 meals in Philippines

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it…

How Filmmaker Casey Neistat Gets Away With Murder

Director does his own thing for Nike and Mercedes

Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions You mostly make unbranded videos. How did you get into branded work? I met Andy Spade in 2002 or…

Casey Neistat's Rogue Nike Ad: Inspirational or Opportunistic?

Director brings 'Make it count' to life

Casey Neistat has been going rogue for a while. We first wrote about him in 2004, when he and his brother Van, unhappy with the battery life on their iPods,…