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Topic: Canon

Canon Wants to See the Movie Trailer for Your Life Story Ron Howard and Josh Hutcherson will pick the best one

The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest…

February 27, 2015, 6:00 AM EST

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014 Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

February 8, 2015, 8:00 PM EST

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

December 3, 2014, 11:55 AM EST

Canon’s New Camera Ads Focus on People, Not Products Digital campaign aims to recapture market share

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting…

October 7, 2014, 6:00 AM EDT

Canon's Michelle Fernandez Finds Hollywood's Future Talent 2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

September 29, 2014, 12:03 AM EDT

Canon Asks Celebrities to Photograph Their Hometowns Donnie Wahlberg, Michael B. Jordan and Joel McHale highlight their cities

Canon is inviting Joel McHale to join fellow actors Donnie Wahlberg and Michael B. Jordan in photographing their hometowns for its PIXMA PRO campaign.   The celebrities-turned-photographers will be participating in the…

September 16, 2014, 4:57 PM EDT

Adweek's Top 5 Commercials of the Week: April 4-11 Good deeds, good advice and a great party. Vote for your favorite spot

The best commercials this week don't have too much in common, except that they're all worth a watch.  The U.S. government tries to dissuade teens from texting while driving with a…

April 11, 2014, 8:36 AM EDT

Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot OK, maybe slightly creepy

Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot…

April 4, 2014, 8:22 AM EDT

Grey's 'Inspired' Ad for Canon Wins 2013 Emmy for Best Commercial W+K's streak ends at four

Grey New York and MJZ director Nicolai Fuglsig's "Inspired" spot for Canon won the 2013 Emmy Award for Outstanding Commercial on Sunday at the 65th Annual Creative Arts Emmys. The…

September 16, 2013, 10:45 AM EDT

Forget Amazon. YouTube Is Where Shoppers Do Research More and more consumers using video to research products, per Zefr exec

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit card,…

August 28, 2013, 6:00 AM EDT

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