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Topic: Canon

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

Ad of the Day: Canon Highlights the Oddly Specific Moments You'll Wish You Had Used a Printer

Not everything should be stored digitally

Print out your important stuff, people, or suffer the consequences. Grey New York makes that case in a series of new spots for Canon's Pixma printers, extending a fun campaign launched…

12 Modern Tech Devices the Smithsonian Is Saving for Posterity

Figuring out which iPhone to keep (and which to toss)

Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock…

Canon Wants to See the Movie Trailer for Your Life Story

Ron Howard and Josh Hutcherson will pick the best one

The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer

Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

Canon’s New Camera Ads Focus on People, Not Products

Digital campaign aims to recapture market share

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting…

Canon's Michelle Fernandez Finds Hollywood's Future Talent

2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

Canon Asks Celebrities to Photograph Their Hometowns

Donnie Wahlberg, Michael B. Jordan and Joel McHale highlight their cities

Canon is inviting Joel McHale to join fellow actors Donnie Wahlberg and Michael B. Jordan in photographing their hometowns for its PIXMA PRO campaign.   The celebrities-turned-photographers will be participating in the…

Adweek's Top 5 Commercials of the Week: April 4-11

Good deeds, good advice and a great party. Vote for your favorite spot

The best commercials this week don't have too much in common, except that they're all worth a watch.  The U.S. government tries to dissuade teens from texting while driving with a…

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