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Topic: Cannes Lions Festival of Creativity

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Expect More Celebs Than Ever as Cannes Lions Expands Its Entertainment Focus

Gwyneth Paltrow, Mindy Kaling and John Cena will headline

Hollywood A-listers always draw the biggest crowds at the Cannes Lions International Festival of Creativity, and this year's event will be even more celebrity packed as the festival adds a…

How Cannes Lions Will Put Music Back in the Spotlight in 2016

Its role in marketing gets formal recognition

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than…

These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now?

Catching up with the festival's favorite talents

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills

CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

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