Topic: Candy
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…
While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…
Eat Snickers, or you will turn into Robin Williams doing John Wayne and Nikita Khrushchev. I cannot stress this enough. Eat Snickers, for the love of God. This isn't a Super Bowl…
The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…
IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…
At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…
IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…
GENESIS: To introduce its new Twirl Bites candy, Cadbury wanted an uplifting and magical TV spot that would bring the joy of twirling to life. Fallon had the ambitious idea…
Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial? Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from…
