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Topic: Candy

Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads Grown-ups find their inner child

IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like…

March 14, 2014, 7:47 AM EDT

Ad of the Day: Snickers Good sport Kenny G is the ultimate buzzkill in BBDO's latest spot

Eat some Snickers Bites before you turn into Kenny G and bore your friends to death. So says the latest installment in the Mars candy brand's "You're not you when you're…

July 2, 2013, 12:05 PM EDT

Dylan Lauren Wrote a Book on Her BlackBerry Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

June 20, 2013, 11:33 PM EDT

Mike and Ike's 'Breakup' Lifted Sales and Social Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

March 27, 2013, 4:12 PM EDT

Marshmallow Easter Treat Peeps Gets Social Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

March 10, 2013, 11:26 PM EDT

Ad of the Day: Snickers Robin Williams can't tell his X's from his O's as a football coach in BBDO's latest

Eat Snickers, or you will turn into Robin Williams doing John Wayne and Nikita Khrushchev. I cannot stress this enough. Eat Snickers, for the love of God. This isn't a Super Bowl…

January 30, 2013, 3:03 PM EST

Door Slams on Girl Scouts' Sweet Treats Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

June 25, 2012, 12:02 AM EDT

The Spot: Chewing Is Believing A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

June 19, 2012, 12:04 AM EDT

Mars Turns Out the Sweetest Creative Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

June 11, 2012, 7:09 AM EDT

The Spot: Heaven on Earth BBDO puts the allure of chocolate in an everyday setting with its stop-motion gem for Dove

IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its…

April 3, 2012, 12:09 AM EDT

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