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Topic: Cadillac

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Four Contenders Chase Cadillac Incumbent Fallon is defending

General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…

March 29, 2013, 3:54 PM EDT

Reports: Cadillac to Shift Account to Campbell Ewald Automaker says review is pending

GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…

March 12, 2013, 2:06 PM EDT

Never Mind the Bollocks, BBH N.Y. Presses On Despite exec shuffles and a reliance on corporate U.K. culture, the agency still hopes to break through

Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs,…

October 15, 2012, 12:00 AM EDT

Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves CEO seeks flexible model amid roller-coaster ride

Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S.…

September 28, 2012, 3:08 PM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

Cadillac, Lexus, Hyundai Release Their Super Bowl :30s Add four more spots to the heavy traffic

In recent days, we've seen Honda and Acura unveil celebrity-heavy Super Bowl spots (well, extended versions of a pair of :60s) with Matthew Broderick, Jerry Seinfeld and Jay Leno. Now,…

January 31, 2012, 3:04 PM EST

Fallon Off the Mark With Cadillac An account that was supposed to bring about the agency’s rebirth has put it under pressure

Last summer, Fallon appeared to have scored big when it landed Cadillac and its estimated $270 million account. It wasn’t just a much-needed shot in the fiscal arm, but it…

August 22, 2011, 6:36 AM EDT

Modernista! Shutters Once-hot Boston agency worked on GM brands and Palm

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…

April 28, 2011, 7:50 AM EDT

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