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Topic: Cadillac

Lance Jensen Talks Cadillac and Where It's Taking American Luxury Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

December 10, 2013, 7:28 AM EST

Orient Express Makes Quick Stop in New Patek Philippe Ad How one luxe brand can advertise another

For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly…

July 11, 2013, 6:47 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Four Contenders Chase Cadillac Incumbent Fallon is defending

General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…

March 29, 2013, 3:54 PM EDT

Reports: Cadillac to Shift Account to Campbell Ewald Automaker says review is pending

GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…

March 12, 2013, 2:06 PM EDT

Never Mind the Bollocks, BBH N.Y. Presses On Despite exec shuffles and a reliance on corporate U.K. culture, the agency still hopes to break through

Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs,…

October 15, 2012, 12:00 AM EDT

Fast Chat: Gwyn Jones Discusses BBH N.Y. Moves CEO seeks flexible model amid roller-coaster ride

Bartle Bogle Hegarty’s New York office has been down this road before. Two years ago, after the losing General Motors’ Cadillac, the agency thinned its leadership ranks, with then U.S.…

September 28, 2012, 3:08 PM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

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