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Topic: C3 Ratings

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

The Walking Dead Ate the Face Off Everything on Broadcast This Season So Far

An 8.7 in the demo, and it's still hungry

The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone…

Nielsen Mistake Means Ratings Are Even Lower Than We Thought

Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

The CW Gives Early Renewals to 5 Series

New season orders for Vampire Diaries, Supernatural, Originals, Reign and Arrow

In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season. Among the…

Chicago P.D. Off to a Promising Start on NBC

A rare 10 p.m. win for broadcast

In a season marred by wholly forgettable 10 p.m. launches, NBC thus far is the only broadcaster showing signs of life in the final hour of prime time. The Peacock on…

NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break

Fox, the CW post big year-over-year gains

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest…

Room at the Top: A Handful of New Series Break Through

Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

CBS Is Leading the Charge on C7 Currency

Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

Sleepy Hollow, Agents of S.H.I.E.L.D. Enjoy C3 Ratings Boost

Overall, Premiere Week holds steady

The very first batch of C3 ratings for the 2013-14 broadcast season has been processed, and while the variance between the initial live-plus-same-day numbers and the currency was predictably unremarkable,…

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

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