Topic: C2

Here's How Airbnb Disrupted the Travel Industry

By both following historical trends and looking ahead

MONTREAL, Canada—Airbnb became the successful brand it is today by following trends of disruption in the hospitality business that have been around since the 1950s, and by understanding shifts in…

How Aldo Uses Customer Insights to Attract Savvy Shoppers

Storefronts are evolving into places of service

In the ecommerce era, storefronts have evolved from places of transaction to places of service, according to Patrik Frisk, CEO of Aldo Group. At the C2 Montreal conference on Tuesday,…

Brands Are Eager to Partner With Cirque du Soleil

It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…