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Topic: Bud Light

Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Festival kicks off today; brand sees benefits beyond attendees

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Bud Light Says It 'Missed the Mark' With Line About 'Removing No From Your Vocabulary'

Brand regrets phrasing that sparked criticism

Bud Light's "Up for Whatever" campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the…

Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA

Mobile app's first-ever native video

Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like…

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking

The unbearable lightness of being mainstream

Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad

'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

Bud Light's Super Bowl Teaser Offers a Glimpse of Life-size Pac-Man Game

'Up for Whatever' ad ties in bottle messages

Waka waka waka. Bud Light on Friday released the 15-second teaser below for its upcoming 60-second Super Bowl commercial, in which—as promised—a man accepts a challenge to play a crazy, life-size…

Anheuser-Busch Plans 3 Ads for the Super Bowl, Including a Follow-Up to 'Puppy Love'

Bud Light will also go retro with Pac-Man spot

Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love." With each ad clocking in…

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