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Topic: Bud Light

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids' The brand reveals what it can about Whatever USA

Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that…

August 6, 2014, 10:08 AM EDT

Starcom Defends Another Key Account in A-B InBev Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

July 18, 2014, 4:59 PM EDT

Big Brands React to Luis Suarez’s World Cup Biting Incident Bud Light, Listerine, Snickers sink their teeth into social buzz

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and…

June 24, 2014, 6:04 PM EDT

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. "On…

May 21, 2014, 3:55 PM EDT

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead…

April 18, 2014, 9:16 AM EDT

Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder Part of the agency’s restructuring

MDC Partners' Crispin Porter + Bogusky has named Ralph Watson chief creative officer for its Boulder office. His hire follows the departure of the agency’s worldwide CCO, Rob Reilly, in…

April 14, 2014, 3:44 PM EDT

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week 'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

February 11, 2014, 10:03 AM EST

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3, 2014, 12:04 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

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