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Topic: Bridgestone

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

Created in partnership with Syracuse University

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

Idle Threat?

GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

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