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Topic: Brazil

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter

Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

Neymar Teams Up With PayPal to Bring Clean Water to Brazilians

Global fund-raising competition aids communities in soccer god's homeland

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name—is using his celebrity to…

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot

Filmed by an ex-MLS pro, who was left in awe

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will never see.…

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

Brands Take Aim at Hispanic World Cup Fans

Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets

Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

JWT Names New Head of Latin America

Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

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