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Topic: Brazil

Ad of the Day: Leica Recreates 35 Famous Photos to Celebrate a Century of Photography Taking plenty of credit 100 years after its first camera

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica. The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency…

October 1, 2014, 12:47 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

July 9, 2014, 11:43 AM EDT

Neymar Teams Up With PayPal to Bring Clean Water to Brazilians Global fund-raising competition aids communities in soccer god's homeland

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name—is using his celebrity to…

June 20, 2014, 6:00 AM EDT

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot Filmed by an ex-MLS pro, who was left in awe

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will never see.…

June 11, 2014, 9:22 AM EDT

How a Trivia Game Helped Brands Reach Mobile Users Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

June 9, 2014, 2:39 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

May 27, 2014, 6:07 AM EDT

JWT Names New Head of Latin America Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

March 25, 2014, 1:41 PM EDT

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

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