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Topic: Brazil

JWT Names New Head of Latin America Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

March 25, 2014, 1:41 PM EDT

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

July 15, 2013, 1:06 PM EDT

Ad of the Day: Getty Images AlmapBBDO weaves 105 video clips into one beautiful story in this sequel to its beloved photo montage

Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade. Getty's stock video footage provides the raw material for the Brazilian agency's new "85 Seconds"…

May 16, 2013, 11:15 AM EDT

Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil ESL program translates big-time in South America

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has…

March 11, 2013, 9:18 AM EDT

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

Bon Appétweet! Twitter Opens Paris Office Social firm now in seven international markets

Twitter's global expansion continued today as the social firm announced it was opening a sales office in Paris at the LeWeb conference in The City of Light, per a Twitter…

December 4, 2012, 5:37 PM EST

Ad of the Day: Allianz Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

August 17, 2012, 12:27 PM EDT

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

June 20, 2012, 3:33 PM EDT

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