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Topic: boxing

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch

'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and…

Adweek's Top 10 Commercials of the Week

Mountain Dew gets high, Kia gets skinny, and Guerlain gets very, very big

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

Ad of the Day: Audi Finds a Most Unlikely Endorser in the Boxing Ring

The power of Tony Weeks

You're not the first guy who climbs into the ring and beats the crap out of the second guy. You're the third guy who makes sure the two muscle machines…

What's Taking Time Warner and CBS So Long?

Carriage fight threatens to extend into NFL season

CBS made a point of announcing this morning that it had signed a three-year deal with Verizon for distribution over its FiOS TV service, which closed out the second quarter…

Marlen Esparza's Co-star Lucky Not to Get Punched in McDonald's Olympics Ad

Spot chasing gold for most annoying

The American flyweight boxer Marlen Esparza is doing well at the London Olympics, having assured herself of at least a bronze medal. Her biggest challenge leading up to the Games,…

Muhammad Ali Is Star and Subject of Louis Vuitton's Latest Ads

Legendary boxer appears in print, is saluted in film

Louis Vuitton's Core Values campaign isn't just about classy celebrity photos. Well, OK, it kind of is. But the fashion brand knocks it out of the park with its latest…

Adidas Pulls No Punches With Boxing Bags in Chinese Subways

How did this clear the lawyers?

In the category of things I could see going very wrong very quickly, Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting…

Ross Greenburg Leaving HBO Sports

Denies rumors of being fired

Ross Greenburg is resigning as president of HBO Sports, ending his 33-year career at the network. According to The New York Times, Greenburg said that he was not renewing his…

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