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Topic: boxing

Is This Boxing's Next Big Star? Brands Like Tecate Believe So

Mexican fighter is the face of new 'Born Bold' campaign

It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the…

Ad of the Day: This Chills-Inducing Preview of Ronda Rousey's Next Bout Is the Best Fight Promo Ever

Charting her collision course with Holly Holm

It's hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided. Clocking in at nearly 3 minutes, "Revolution"…

Azteca America and Ford Are Launching a Web Series That's All About Strength

Showcasing Mexican boxers and the F-150

Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150. The 10-episode Spanish-language series debuts…

5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time

Drama and dollars on a Hollywood level

Unless you've been living under a rock, you've likely seen the media hype surrounding the Floyd Mayweather Jr. vs. Manny Pacquiao welterweight boxing match on Saturday night. If you're a boxing…

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch

'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and…

Adweek's Top 10 Commercials of the Week

Mountain Dew gets high, Kia gets skinny, and Guerlain gets very, very big

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

Ad of the Day: Audi Finds a Most Unlikely Endorser in the Boxing Ring

The power of Tony Weeks

You're not the first guy who climbs into the ring and beats the crap out of the second guy. You're the third guy who makes sure the two muscle machines…

What's Taking Time Warner and CBS So Long?

Carriage fight threatens to extend into NFL season

CBS made a point of announcing this morning that it had signed a three-year deal with Verizon for distribution over its FiOS TV service, which closed out the second quarter…

Marlen Esparza's Co-star Lucky Not to Get Punched in McDonald's Olympics Ad

Spot chasing gold for most annoying

The American flyweight boxer Marlen Esparza is doing well at the London Olympics, having assured herself of at least a bronze medal. Her biggest challenge leading up to the Games,…

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