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Topic: Books

People Actually Spotted Reading in Barnes & Noble's Nook Ad

People still love books. No, really, says Barnes & Noble. In the wake of last year’s declining sales of physical books, the retailer kicked off a media blitz this week…

2011 Pulitzer Prize Winners Announced

And the award goes to...

The winners of the 2011 Pulitzer Prize were announced on Monday. No prize was awarded for breaking news reporting—marking the first time no award was given in that prestigious category. Another…

Ad blitz begins for HBO's 'Game of Thrones'

HBO's big-budget take on one of my favorite books, "A Game of Thrones" by George R.R. Martin, is finally marching across America with an invasion of advertising. Posters began going…

Kindle users like to run around and have fun

In its latest Kindle commercial, Amazon.com trots out self-absorbed twentysomethings in trendy clothes who hang out in coffee bars and invade each other's personal space. The Kindle's glare-free display—a key…

Kindle gets warmer and fuzzier for holidays

The Kindle ice queen is gone, replaced by friendlier types in the Amazon e-reader's first two holiday spots. In the first one, a woman settles on a Kindle as the…

Q&A: Seth Godin unplugged

When it comes to marketing advice, Seth Godin is in a class by himself. He pens the most-read marketing blog, writes best-selling books and is in high demand on…

Short films set up Douglas Coupland's book

Douglas Coupland, author of the zeitgeisty 1991 novel Generation X, has a new book out in Canada and the U.K. called Generation A. It's set for a U.S. release in…

Killer marketing in terrifying toilets of Japan

In America, public restrooms can be creepy, either because of the condition or the company. But in Japan, going to the bathroom seems to be one step short of…

Enjoy the world of books while it's still here

Apt Studio and Asylum Films put together this great stop-motion film, called "This Is Where We Live," to help celebrate the 25th anniversary of 4th Estate Publishers in the U.K.…

Have some Internet with that mystery novel

Anthony E. Zuiker, creator of television's most overrated crime drama, CSI, has hooked up with EQAL, maker of the Web's most overrated teen/young-adult dramas, lonelygirl15 and KateModern, to bring…

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